Betiyaan – Save the Girl Child was a music video conceptualized and directed by film maker Raajeev Walia featuring numerous Bollywood Stars. The video focuses on equality to girls and urges people to shed the indifference towards girls, born or unborn. The song was sung by industry toppers like Shankar Mahadevan, Sonu Nigam, Sunidhi Chauhan and Bandana Sharma. CMR Launched this video on June 16th at 6 pm at Panemonte Convention Centre, Etobicoke. Almas gave the keynote speech at this event as she spoke about the importance of valuing life equaliy, girl or boy