On May 5th 2010, hundreds of elite businesswomen from North America gathered to listen to Ms. Jiwani’s address and learn how to advance, promote and grow in business. In her keynote address to the conference, Jiwani raised awareness of women’s economic empowerment and entrepreneurship through her One Woman, One Business One World business philosophy based on UNIFEM’s Gender Empowerment principles coupled with strategies for promoting gender sensitive social responsibility in the corporate sector.